The Challenge
Seaport Salon had an established brand and loyal client base, but their website wasn’t supporting their growth the way it could. It felt overwhelming, with too much copy and a layout that wasn’t very user-friendly. The site also lacked strong SEO and wasn’t effectively capturing leads or guiding visitors toward booking.
The Solution
I worked closely with the owner, Jen, to create a more streamlined and intentional online experience that felt aligned with their brand while improving functionality and visibility.
We refined their visual direction with a grounded, coastal-inspired color palette and integrated brand photography to bring warmth and personality into the site. From there, we simplified the overall layout, reduced unnecessary copy, and created a more intuitive flow so clients could easily find what they needed.
Key Accomplishments
Brand Refinement:
We introduced a softer, coastal color palette that feels calm, clean, and elevated, while staying true to Seaport Salon’s established brand. Paired with updated photography, the site now feels more cohesive and inviting.
Website Redesign:
We simplified the structure of the site, making navigation more intuitive and user-friendly. A sleek, easy-to-read service menu was created to clearly communicate offerings without overwhelming visitors.
SEO Optimization:
We completed a full SEO revamp, focusing on strategic keywords to improve search visibility and help new clients discover Seaport Salon online.
Lead Capture Improvements:
We added clearer calls to action and improved booking pathways, making it easier for visitors to convert into clients.
The Results
Seaport Salon now has a clean, approachable website that reflects their brand while making it easier for clients to explore services and book appointments. With improved SEO, simplified navigation, and stronger lead capture, their site is now a powerful tool for both visibility and growth.
