About Mindful Minds
Hi, I’m Fina Valenzuela-Fletcher (she/her). I started the Mindful Minds podcast in April 2021 as a way to build community. What began as a support group I founded grew into a platform where over 70 incredible guests have shared their stories, resonating with listeners around the world. Since its launch, the podcast has reached over 40,000 downloads and sparked an online community of over 19,000 followers on TikTok, with more than 3.3 million likes.
As Mindful Minds grew, so did my passion for marketing. Having spent ten years honing my skills—growing my podcast, TikTok presence, and online reach—I launched Mindful Minds Marketing to empower small businesses in their marketing journeys. Throughout my years in marketing, I have seen far too many small businesses fall prey to predatory marketing agencies that promised results but delivered little value. I wanted to create a space where business owners could receive honest feedback and practical solutions, even if the best advice wasn’t to hire me.
At Mindful Minds Marketing, I offer project-based, affordable, and sustainable marketing solutions tailored to each business’s unique needs. My goal is to provide tools, education, and support that small businesses can trust, ensuring their marketing efforts align with their vision, values, and budget. I believe in honest, community-centered marketing that actually makes a difference—not just on paper, but in the day-to-day lives of business owners.
I also wanted to build a space that didn’t just “do marketing” for business owners, but actually supported them in learning, growing, and feeling confident in their own abilities. So many small businesses are made to feel overwhelmed, intimidated, and dependent on agencies who keep them in long-term retainers without ever truly explaining what they’re doing or why. I wanted Mindful Minds Marketing to be the opposite of that. My approach is rooted in education, transparency, and empowerment. My goal is to deliver real value, strong strategies, thoughtful execution, and hands-on training, so when clients are ready to step forward independently, they leave with the confidence, clarity, and knowledge they need to thrive. If a client leaves our time together feeling more capable, knowledgeable, and confident in their marketing decisions, then I’ve done my job.
“Social media has been a mysterious and intimidating concept for my business up until now. I’m working with Mindful Minds Marketing to convey my unique message to my ideal audience, while maintaining authenticity, and having fun all at the same time. Mindful Minds is helping me stay relevant and overcome content sharing blockages. If you don’t know where to start, work with Mindful Minds to sharpen your marketing. I’m blown away by both the professionalism and personalization in the service I’m receiving and incredibly grateful!”
Ariel Zufelt, Future First Mortgage
“Working with Fina from Mindful Minds Marketing was such an easy, affirming experience. She created a handful of reels for my massage practice, and not only do they look beautiful—they feel like Salt & Sage. She really took the time to understand my brand and values, and it shows in every detail. I appreciated how thoughtful and collaborative the process was, and I’m so happy with the final results. Highly recommend if you’re looking for marketing support that feels aligned, intentional, and authentic.”
Taryn Proudsworth, Owner of Salt & Sage Massage
“I worked with Fina to create a full set of Canva templates for my business, and she made the whole experience easy and well organized. She took the time to understand my brand, asked great questions, and delivered templates that feel intentional and cohesive, rather than generic.
If you want someone who can combine smart strategy with strong design and give you a template system you can actually use, Fina is the real deal.”
Amy Beman, Owner of Amy Beman Collective
“I hired Fina to build my business website and I couldn't be happier! She is so knowledgable and talented, and always patient with my questions and edits. She is able to walk even the most non-techy person (like me!) through the process of building a website and was an absolute delight to work with. She is very responsive and truly cares about her clients! Highly recommend.”
Melisa Wight, Owner of WIGHTHOUSE VIP Real Estate Services
