The Challenge
Amy Beman, founder of Amy Beman Collective, already had a killer brand and a clear sense of her business identity. When she joined our Summer 2025 Mindful Method cohort, she was ready to sharpen her marketing strategy — and quickly identified her primary gap: a social media presence that matched the quality and professionalism of her brand.
She wanted her content to be as sleek, intentional, and visually compelling as the rest of her business — without reinventing the wheel every time she posted.
The Solution
After digging into Amy's goals and content strategy, we collaborated on a custom Canva template package that reflected both her visual identity and her core messaging.
Key accomplishments include:
Template Development:
We designed 50 base templates with multiple variations, bringing the total to over 120 plug-and-play templates, all rooted in her signature honeycomb motif.Content Pillar Alignment:
Each set of templates was tailored to match her content pillars and included corresponding icons to reinforce clarity and cohesion.Design Aesthetic:
The final product is sleek, angular, colorful, and polished — a perfect balance of professional and engaging, just like Amy’s brand.
The Results
Amy now has a ready-to-go library of social media content that speaks directly to her audience, supports her strategy, and saves her time. Her social media now aligns visually and strategically with the rest of her business — and she can create on-brand, eye-catching content in minutes.
This case study showcases how even the most established brands can benefit from customized, strategy-backed tools that keep their content fresh and aligned.
