The Challenge
Erin Clements Consulting had an established logo and a foundation for its brand, but the overall visual identity and website needed a refresh. Erin wanted a brighter, more modern look that better reflected her approach to nonprofit consulting while creating a more cohesive experience across her digital presence. The existing website wasn't fully showcasing her services or communicating the energy and personality she wanted her brand to convey.
Before: The Original Website
The previous website leaned heavily on darker colors and brand photography to establish its visual identity. While the imagery helped communicate Erin's work and personality, the site lacked the additional design elements needed to bring everything together. The overall look felt darker and less cohesive, with limited use of color, graphic details, and visual hierarchy to guide visitors through the content.
The site also had an opportunity to better organize and highlight Erin's consulting services, making it easier for potential clients to understand how she could support their organizations.
The Solution
Brand Refresh & Visual Identity
We kept Erin's existing logo as the foundation and refreshed the surrounding visual identity. We introduced a brighter, more lively color palette and additional branding elements to give the business a more modern and recognizable look. The goal was to create a visual direction that felt professional and established while bringing more energy and personality into the brand.
Website Redesign
I carried the refreshed identity throughout the website, creating a more cohesive design with greater emphasis on color, layout, and intentional design elements. We pulled back on the use of photography and focused on building a stronger visual experience through the brand itself. This gave the website a more unified feel and allowed the refreshed identity to take center stage.
I also restructured the website to better promote Erin's consulting services, improve the flow of information, and make it easier for prospective clients to understand what she offers and how to work with her.
The Results
Erin Clements Consulting now has a brighter, more modern digital presence that feels connected from page to page. The refreshed visual identity brings more personality and consistency to the brand, while the redesigned website gives her services greater visibility and creates a clearer path for potential clients.
The result is a website that better reflects Erin's work as a nonprofit consultant, communicates her offerings more effectively, and gives her business a stronger, more cohesive foundation online.
