The Challenge

Duke’s Plumbing Services already had an irresistibly adorable brand, featuring their lovable mascot, Duke. However, they needed a way to manage their social media and marketing materials efficiently without hiring a full-time social media manager. They also wanted to expand their branding with additional print materials and seasonal variations of their beloved mascot.

The Solution

I stepped in to create a suite of tools and materials that maintained Duke’s charm while streamlining their marketing efforts.

Our focus included:

  • Plug-and-Play Canva Templates: I designed over 100 customizable Canva templates to make social media management effortless. These templates ensured a consistent, professional look while allowing the team to quickly create engaging content.

  • Print Materials: I developed a variety of printed marketing materials, including half sheets, full sheets, postcards, stickers, yard signs, and door knockers, all featuring their cohesive branding.

  • Seasonal Mascot Variations: To add a festive touch, I enhanced their logo with seasonal design elements, transforming Duke the dog for holidays and events throughout the year. These variations kept their branding fresh and engaging for their customers.

Flyer for Duke's Plumbing Service featuring a cartoon dog and hands holding the flyer. It highlights services such as water heater replacement, plumbing repair, remodel, drain cleaning, installation, water heater repair, and new construction. The flyer emphasizes no leaks, just wagging tails, and mentions reasons to choose Duke's including unmatched expertise, always on time, competitive pricing, and friendly service, with a contact number for booking.
  • A cartoon dog dressed as a wizard, with a blue body, yellow hair, and wearing a blue wizard hat with yellow accents. The dog has a white collar, a yellow tag, and stands on a yellow ground with a dark blue background.
  • A blue cartoon dog lying down with closed eyes, emitting floating black hearts from its tail, set against a light blue and dark blue background.
  • Cartoon blue dog wearing a black leprechaun hat with a green shamrock, standing next to a pot of gold coins, against a yellow and blue background.
  • A cartoon illustration of a black dog with blue ears and tail, wearing a wide straw hat with blue and white stripes, a yellow collar with a blue tag, standing on a beach with a striped yellow and blue beach ball in front of it.
  • Animated blue dog with yellow ears and collar sitting on a yellow surface, surrounded by falling leaves against a dark blue background.
  • Cartoon illustration of a playful dark blue dog with light blue ears, tail, and face markings, sticking out its tongue, sitting on a light blue surface against a yellow background. There are two decorated Easter eggs, one yellow with white flowers and blue centers, and the other blue with white zigzag and chevron patterns, placed near the dog's tail.
A person holds a piece of paper with coloring activity pages featuring dogs, with a statement about Duke's Plumbing on a bright yellow background.

Coloring Book Project

When Duke’s Plumbing wanted a fun way to connect with families and bring a little creativity to their community presence, we got to work designing something unexpected — an 8-page plumbing-themed coloring book! Packed with cheerful characters, pipes that twist into two fun puzzles, and pages that teach kids (and adults!) a bit about what plumbers do, the project brought Duke’s friendly, down-to-earth personality to life in a whole new way.

To top it off, we created a special Halloween-themed coloring page — complete with pumpkins and Duke’s witch hat! The result? A playful, family-friendly piece of marketing that gets handed out at local events, shared on social media, and proudly displayed on fridges all over Kitsap County. Turns out, even plumbing looks good in color.

Hand holding a newsletter with a maze puzzle and tips for sports team management against a blue background.
Graphic advertisement for Duke's Plumbing Service with information on services, reviews, team, membership, and holiday greeting, featuring cartoon dogs, a dog house, and Halloween costume.

The Results

Duke’s Plumbing now has the tools to manage their marketing effectively and independently, all while keeping their branding fun and cohesive. The plug-and-play templates save their team time and effort, and the seasonal variations of Duke the dog add an extra layer of charm that resonates with their audience.

This project highlights how thoughtful, customized solutions can empower small businesses to take control of their marketing while maintaining a consistent and memorable brand identity.

A door hanger advertises Duke's Plumbing Service with a blue background, a cartoon blue dog mascot, and text indicating they are in the neighborhood, offering 10% off services, with a QR code and contact number.
A promotional flyer from Duke's Plumbing Service offers a 20% discount for referring a friend, featuring a cartoon dog and a QR code.
Sign for Duke's Plumbing Service featuring a cartoon blue dog with yellow ears and collar, and a call to action with phone number 360-689-4490
A colorful advertisement for Duke's Plumbing Service featuring a blue cartoon dog with a yellow tail and ears, lying down with hearts around its head. The ad offers a 10% discount and encourages customers to call with a phone number included.
Person holding a brown envelope with a holiday sticker featuring a dog wearing a Santa hat and the text 'Happy Holidays from Duke's Plumbing'.
Summer promotion flyer for Duke's Plumbing Service offering 10% off all services, with a phone number 360-689-4490. The flyer features a cartoon dog wearing a sunhat, sitting on a beach with a beach ball, under a bright sun.
A white envelope, a cityscape illustration, and a neighborhood flyer offering mailing and service discounts from Duke's Plumbing Service.
A circular sticker featuring a cartoon black dog with blue ears and a yellow collar, with the text "Call Us Today" and a phone number, 360-689-...."
Graphic advertisement for Duke's plumbing service with a cartoon blue dog, contact phone number 360-689-4490, website dukeplumb.com, and a dark blue background with yellow accent.
Duke's Plumbing Service holiday promotion flyer with a snowman and a dog wearing Santa hats, offering 10% off all services. Includes contact phone number 360-689-4490 and a note about one promotion per customer.

Kyle Duke - Duke’s Plumbing Services

“I highly recommend Mindful Marketing to any small business owner looking to take their marketing to the next level. She created and delivered a ton of really great content that I can use for years. Thank you!!”