The Challenge

Willow & Mabel Garden Co. had an outdated website that didn’t effectively showcase their beautiful floral products and was difficult for users to navigate. They wanted a brand and website that highlighted their offerings, made browsing seamless for customers, and reflected the style and care of their business.

Willow & Mabel Garden Co logo with text in white on a black background
W&M Garden Co logo with green text and a subtle garden illustration in the background.
A circular logo with a light background and a faint floral illustration. Text reads "willow & mabel GARDEN CO" and the website "WILLOWANDMABELGARDENCO.COM".

The Solution

Brand Refresh:
We designed a new logo and color palette that centered on calming greens to act as a neutral backdrop, allowing the colorful florals to take center stage. The refreshed brand identity is clean, approachable, and versatile across digital and print materials.

A smartphone displaying a floral arrangement website on a marble surface with white tulips, eggs, and quail eggs nearby.

Website Redesign:
The website received a complete facelift, with simplified navigation, streamlined menus, and an intuitive layout. We incorporated high-quality photography, clearly listed services, and strategically placed buttons to improve user experience and guide visitors toward action.

Lead Capture & Marketing Tools:
We integrated lead capture opportunities throughout the site, making it easier for clients to inquire and connect. The design also included space for seasonal promotions and highlighted their floral offerings in a way that encourages engagement and sales.

The Results

Willow & Mabel Garden Co. now has a polished, user-friendly website and brand that reflect the beauty and quality of their florals. The new site makes it simple for customers to browse products, learn about services, and engage with the business — all while providing a cohesive, professional, and inviting online presence.

A laptop on a white table displaying a website for flower arrangements, with a vase of tulips and a jar of marshmallows nearby.

“I went to Fina and asked her to give my website that I had designed myself 11 years ago a facelift. I am so glad that I went to her. During our initial consultation, we also decide to update my logo which I am in love with. Fina was wonderful to work with and was able to put together my vision perfectly. She was also able to give me a better understanding on how the back end of websites work. Thank you Fina for everything.”

Carolyn Thompson, Owner of Willow & Mabel Garden Co.