The Challenge

VIVID Wedding Planning & Blooms had recently completed a rebrand with a fresh new logo, but their website didn’t reflect the same level of refinement. They wanted a site that:

  • Matched their new branding and created consistency across all platforms

  • Avoided fleeting trends and instead embraced a timeless, classic style

  • Acted as a clean canvas for their vibrant floral designs and colorful wedding photography

  • Balanced minimalism and elegance, without overshadowing the visual impact of their work

Laptop displaying a website with two women smiling and talking, surrounded by vases of colorful flowers on a white desk.

The Solution

We worked together to design and develop a website that would highlight their artistry while remaining enduring and easy to update.

Brand Alignment

  • Designed the site around their new logo and identity, ensuring visual cohesion.

  • Built a reduced, neutral color palette to complement, rather than compete with, their bold floral designs.

Website Design & Functionality

  • Created a minimalistic, timeless layout that feels classic, elegant, and refined.

  • Structured the site to prioritize photography, allowing the vibrant blooms and weddings they plan to take center stage.

  • Balanced functionality with beauty, ensuring the site is user-friendly for clients and easy for the team to manage on the backend.

The Results

VIVID Wedding Planning & Blooms now has a website that mirrors their brand’s sophistication and provides a timeless digital presence. The site’s minimal design and neutral palette create space for their colorful work to shine, while the refined structure ensures longevity and usability.

By combining classic elegance with thoughtful functionality, their new website stands ready to evolve with their business and remain a lasting reflection of the weddings and designs they bring to life.

iPhone on a white platform displaying a wedding planning website with floral images, next to white lilies on a white surface in a bright, white room.

“Hands down Fina turned our website around. We had many issues that we didn’t even know existed on our site. She listened to our concerns, wants and visions and really made it come to life! After, she had walked us through everything! And gave us instructions on how to navigate our site better. Our website is now SO clean and very user friendly! We couldn’t be more happy! Thank you Fina!”

Sierra & Brittney, Owners of VIVID Wedding Planning & Blooms