The Challenge
Third Act Unscripted, a podcast and community platform, had invested significant time and effort into building their digital presence. While their brand identity was strong, their website wasn’t reflecting it. The site relied heavily on off-brand stock imagery, strayed from the established brand palette, and didn’t promote their primary offerings.
In addition, the website lacked lead capture opportunities, relied on manual processes, and had little to no existing SEO optimization. For a brand that already had momentum, their site wasn’t supporting growth the way it should.
The Solution
We partnered with Third Act Unscripted to create a website that felt aligned, elegant, and functional — one that could serve as the central hub for their brand and programs.
Brand-Forward Design
Replaced generic stock imagery with on-brand visuals and custom mockups of their podcast and programs, creating a sense of cohesive brand photography.
Refined the color palette and layout to reflect their established brand identity, creating a more elegant and polished look.
Program Promotion
Designed the site to highlight their Party Pod program, making it the focal point of the website.
Integrated clear calls-to-action and structured messaging to guide visitors toward their core offerings.
Lead Capture & Automation
Introduced multiple lead capture opportunities throughout the site to encourage sign-ups and grow their community.
Implemented automations to streamline engagement, saving the team time and ensuring consistent follow-up.
SEO & Visibility
Conducted a complete SEO overhaul, rewriting titles, descriptions, and copy to ensure their site could be discovered organically.
Created a stronger foundation for ongoing visibility and search engine performance.
The Results
Third Act Unscripted now has a website that reflects the professionalism and energy of their podcast and programs. Their site is not only elegant and brand-aligned, but it also drives growth through improved lead capture, automation, and optimized SEO.
With their Party Pod program front and center and their podcast showcased through polished visuals, the site now works as both a marketing tool and a community hub — giving Third Act Unscripted the digital presence they deserved.
