The Challenge
Sarah had a thriving bakery with a loyal local following, but no website and a brand identity that didn’t match her vision. She dreamed of something soft, Parisian, and elegant—something that captured the feel of strolling past a charming pâtisserie. Without a digital home, her orders were limited to word-of-mouth and social media, and her beautiful creations weren’t getting the showcase they deserved.
She needed:
A logo and visual identity that reflected her Parisian-inspired aesthetic.
A brand with soft, elevated design elements like scallops, pinks, and blush tones.
A full website to share her story, showcase her baked goods, and take custom and online orders.
The Solution
We worked closely with Sarah to design a brand that felt just as sweet and sophisticated as her treats.
Brand Identity Design
Created a custom logo that captured a whimsical yet elegant French bakery vibe.
Developed a blush and pink color palette with refined accents.
Incorporated scalloped detailing and vertical lines to evoke traditional Parisian storefront charm.
Website Design & Development
Built a custom website that features:
A menu to highlight her rotating offerings and specialties.
A portfolio gallery to showcase her intricate and delicious creations.
A streamlined order form to make it easier than ever for customers to place custom and wedding orders.
Ensured mobile responsiveness and an intuitive layout that feels as welcoming and polished as her bakery.
The Results
Sarah’s Sweet Treats now has a refined, Parisian-inspired brand and a functional website that’s as beautiful as her baked goods. Her new digital presence makes it easier for customers to explore, fall in love, and place orders—all while reflecting the warmth, elegance, and magic she brings to her baking.
This case study highlights how thoughtful design and branding can turn a local bakery into a visually unforgettable (and order-ready) experience.
