The Challenge

Lucid Links, a permanent jewelry company based in Kitsap, had built a strong local presence and community but felt their brand and website didn’t reflect the true quality of their products or the unique experience they offered. Their original logo didn’t resonate with them, and their website was designed almost exclusively for e-commerce. It lacked warmth and usability — leaving clients without a clear sense of their brand story or the services they offered.

They needed:

  • A new visual identity that felt aligned, grounded, and reflective of their experience.

  • A website that was more than just a shop — something that was beautiful, intuitive, and service-forward.

  • A platform that was easy to manage on the backend while offering a polished, customer-centered experience upfront.

The Solution

We worked with Lucid Links to create a rebrand and website redesign that brought their vision to life.

Rebrand Development

  • Designed a new primary and secondary logo that felt warmer, more grounded, and timeless.

  • Refined their visual identity to feel luxurious yet approachable, creating a stronger foundation for both online and offline marketing.

LUCID LINKS PERMANENT JEWELRY logo with brown text on a black background.
A stylized black letter 'L' inside an arch-shaped outline with a transparent background.
Smartphone on wooden surface displaying a jewelry website with text about finding a forever piece and pricing.

Website Redesign

  • Completely reimagined their site, moving away from a purely e-commerce feel and toward a gorgeous, warm, and grounded digital experience.

  • Integrated the new branding throughout for consistency.

  • Designed the site to:

    • Highlight all of their services, not just products.

    • Showcase their unique client experience through thoughtful layout and copy.

    • Offer a user-friendly interface that made browsing and booking simple.

  • Structured the backend to be easy to manage, allowing the Lucid Links team to update services, events, and offerings without external support.

The Results

Lucid Links now has a brand and website that truly represent who they are: a luxurious, grounded, and community-centered jewelry business. Their updated logos and identity create consistency across all touchpoints, while their redesigned website promotes their full range of services in a way that feels warm and inviting.

Clients can now enjoy a smooth online experience that matches the thoughtful, elevated service Lucid Links provides in person — helping the business shine both locally and online.

Smartphone displaying website for Lucid Links, a jewelry company, placed on a cream-colored fabric next to two dried brown flowers. The phone screen shows a promotion to book a permanent jewelry party.