The Challenge

Angelyna Welch, the visionary behind Living PNW, had a clear vision for her real estate brand but lacked the logo, website, and visual identity needed to bring it to life. To effectively connect with buyers and sellers, she needed:

  • A custom logo and bold branding that captured the essence of the Pacific Northwest.

  • A user-friendly website with lead capture capabilities and real estate resources.

  • Clear pathways for buyers and sellers to easily connect and access information.

The Solution

To help Living PNW stand out in the competitive real estate market, we developed a bold, cohesive brand and a functional, lead-generating website.

Brand Development

  • Designed a custom logo with topography-inspired texture to represent the PNW’s landscape.

  • Created a vibrant, bold color palette that reflects the energy and beauty of the region.

  • Established a consistent, eye-catching brand identity across all marketing materials.

Living PNW logo featuring stylized mountain peaks inside a circle above the text "Living PNW" on a dark green background.
Laptop on a table displaying a website titled 'Living PNW: Your Guide to Pacific Northwest Real Estate' with a pink 'Schedule a Discovery Call' button and the name Angelyna Welch. Printed papers are partially visible in front of the laptop.

Website Design & Functionality

  • Built a custom website designed for easy navigation and lead generation.

  • Added dedicated resources for buyers and sellers, offering valuable information and guidance.

  • Integrated lead capture forms to streamline inquiries and grow Angelyna’s client base.

  • Optimized the site for connectivity and conversions, ensuring potential clients can easily reach out.

The Results

With a striking new brand and a user-friendly, lead-generating website, Living PNW now offers a polished and professional digital presence. Angelyna’s bold branding sets her apart, while her website provides clients with valuable resources and seamless ways to connect.

This case study highlights how strategic branding and website development can transform a real estate business, building credibility, capturing leads, and helping agents like Angelyna stand out in the market.

Open laptop on wooden desk displaying a colorful webpage with text and a sign-up button. To the left is a teal coffee mug filled with dark coffee, and in front are glasses resting on an open notebook with a grid pattern. A closed notebook and a green spiral notebook are also on the desk.

“Fina helped me with my logo, brand colors and creating my website. She was very professional and knowledgeable in her profession. She made my website come together in ways I didn't know was possible. So happy with how everything turned out and can't wait to share my website with the world!”

Angelyna Welch, Owner of Living PNW