The Challenge

Janet Lovett came to me with a thriving real estate career and a clear vision for her brand — but no website to bring it to life. She needed a digital space that:

  • Served as a hub for client questions, homeowner resources, and active listings

  • Felt unique and memorable — standing apart from the typical Pacific Northwest aesthetic

  • Reflected her years of experience, warmth, and professionalism

  • Was easy to update and manage independently

She wanted something elevated — bold, elegant, and grounded in her personality, not just trends.

The Solution

We created a full-service digital home that matched Janet’s tone, experience, and goals — something that was unmistakably her, and built to work as beautifully as it looked.

Brand Development

  • Developed a rich, luxurious color palette of deep olive, wine, and cream to reflect timeless sophistication

  • Introduced a butterfly brand accent symbolizing transformation, guidance, and growth — key values in her real estate approach

  • Crafted a clean and polished visual identity that moved away from PNW icons and instead centered on intention and individuality

Website Design

  • Designed a custom Squarespace website with an intuitive structure and calming, elevated visuals

  • Included dedicated sections for:

    • Buyer and seller resources

    • Current and past listings

    • Testimonials to showcase her client relationships and reputation

A smartphone displaying a real estate broker website, placed in front of a white flower-shaped vase with orange and yellow flowers, and large green vases with white flowers in the background.
A workspace with a white desk holding a gold table lamp, a teal cup, a laptop displaying a website with Nature background, and a person's hand writing in a notebook. There is a glass vase with a flower and a glowing round lamp on the right side of the desk, with green walls and shadows of window blinds.

The Results

Janet Lovett’s brand now has a permanent, professional home online — one that showcases her knowledge, welcomes potential clients, and feels as refined and personal as the service she provides.

The site stands confidently apart in a saturated market, offering a high-end, human-centered alternative to templated real estate sites — and giving Janet a platform that supports her growing business every step of the way.

“Mindful Minds makes the process straightforward, organized and simple! I'm super happy with how my site turned out. She refocused my logo, and the icing on the cake is the step by step tutorial she provides to you to manage your page moving forward. With gratitude!!”

Janet Lovett, Client