The Challenge

Janet Lovett came to me with a thriving real estate career and a clear vision for her brand — but no website to bring it to life. She needed a digital space that:

  • Served as a hub for client questions, homeowner resources, and active listings

  • Felt unique and memorable — standing apart from the typical Pacific Northwest aesthetic

  • Reflected her years of experience, warmth, and professionalism

  • Was easy to update and manage independently

She wanted something elevated — bold, elegant, and grounded in her personality, not just trends.

The Solution

We created a full-service digital home that matched Janet’s tone, experience, and goals — something that was unmistakably her, and built to work as beautifully as it looked.

Brand Development

  • Developed a rich, luxurious color palette of deep olive, wine, and cream to reflect timeless sophistication

  • Introduced a butterfly brand accent symbolizing transformation, guidance, and growth — key values in her real estate approach

  • Crafted a clean and polished visual identity that moved away from PNW icons and instead centered on intention and individuality

Website Design

  • Designed a custom Squarespace website with an intuitive structure and calming, elevated visuals

  • Included dedicated sections for:

    • Buyer and seller resources

    • Current and past listings

    • Testimonials to showcase her client relationships and reputation

A smartphone displaying a real estate broker website, placed in front of a white flower-shaped vase with orange and yellow flowers, and large green vases with white flowers in the background.
A workspace with a white desk, a gold desk lamp, a small blue cup, a computer displaying a website for Janet Lovett with a sign-up form, a glass vase with yellow flowers, a white spherical lamp, and a person's hand writing in a notebook.

The Results

Janet Lovett’s brand now has a permanent, professional home online — one that showcases her knowledge, welcomes potential clients, and feels as refined and personal as the service she provides.

The site stands confidently apart in a saturated market, offering a high-end, human-centered alternative to templated real estate sites — and giving Janet a platform that supports her growing business every step of the way.