The Challenge

Heath Close, an Online Business Manager, had an established presence but faced some brand confusion. His existing logo didn’t fully match his industry, and his branding included too many colors and fonts, which made his messaging feel inconsistent. He wanted a professional, cohesive look that reflected the tone and expertise of his business.

A person holding a smartphone displaying a podcast episode titled 'Don't Run Your Business, Lead It' with Heath Close. The screen shows options to like, comment, share, and save the episode.

The Solution

We worked together to simplify and strengthen his brand, ensuring it aligned with his vision and professional goals.

  • Brand Refresh:
    We simplified Heath’s color palette and font choices, centering the brand around the tone he wanted — professional, approachable, and confident. This created a clear, cohesive look that could be applied consistently across all materials.

  • Logo & Podcast Cover Redesign:
    We redesigned his logo to better reflect his industry and expertise, and refreshed his podcast cover to align seamlessly with the new branding.

  • Custom Canva Templates:
    To support his ongoing marketing efforts, we created a suite of Canva templates that matched the new brand, making it easy for Heath to create consistent, professional content across social media, emails, and promotional materials.

A man with short hair and a gray beard standing outdoors near the coast, adjusting his purple jacket collar, with rocky terrain and the ocean in the background. Overlaid text reads 'What Happens When You Fix Your Backend Systems.'
Book cover with a purple background of waves, featuring a quote about growth, attributed to Heath Close, relating to online business management.
A person with a white beard wearing a hat and purple jacket outdoors, with overlaid text about business philosophy.
A man with a beard and mustache, wearing a beanie hat and a purple jacket, standing outdoors on a bridge with a blurred background. Overlaid text promotes automating repetitive tasks for business management.

The Results

Heath Close OBM now has a streamlined, professional brand that clearly communicates his expertise. The refreshed logo, podcast cover, and templates create a cohesive experience for clients and prospects, ensuring his marketing feels intentional, confident, and ready to support his business growth.

A person's hand is resting on a laptop keyboard next to a smartphone displaying a social media post with the text 'Chaos grows faster than your business' and a photo of a man pointing at the text.