The Challenge
Fox Den Design already had an adorable, cozy, and highly recognizable logo that clients loved. However, their existing color palette and website felt a bit stiff and overly basic — not fully aligned with the warmth, personality, and richness of their brand photography or logo.
They needed a website that felt more layered, lived-in, and reflective of the thoughtful design work they create, while still clearly communicating their services and making it easy for potential clients to connect.
The Solution
We refined and expanded their visual identity and website to create a more welcoming, textured, and approachable experience.
Refined Color Palette:
We reworked their palette to build off the deep rust tones found in their logo, introducing complementary hues that added warmth and depth without overwhelming the brand. This allowed the logo to shine while giving the site more visual interest.Enhanced Use of Brand Photography:
We integrated their brand photography more intentionally throughout the site, letting imagery lead the design and tell the story of their work. This created a more immersive and authentic experience for visitors.Added Texture & Visual Depth:
Subtle textures and design elements were layered throughout the site to give it a softer, more organic feel — helping the site feel less rigid and more inviting.Service Highlighting & Lead Capture:
We restructured their services and offerings to feel more approachable and easy to understand, while also increasing lead capture opportunities through clear calls to action and contact points.
The Results
Fox Den Design now has a website that truly matches the heart of their brand — warm, approachable, and visually rich. Their updated digital presence better showcases their services, highlights their beautiful designs, and creates a more natural path for potential clients to reach out.
This case study shows how thoughtful refinements to color, imagery, and layout can completely transform how a brand feels online.
