The Challenge

Erickson Event Design came to us with a logo already in place, but without a cohesive brand system to support it. They lacked a defined color palette and font suite, and their website felt flat — missing the personality, visual interest, and clarity needed to properly showcase their services and portfolio.

As a creative, experience-driven business, they needed a brand and website that reflected the quality of their work and helped potential clients truly understand what they offer.

A laptop screen displaying a website with information about event planning, including a title "Your Event, My Expertise" and a paragraph describing the event planner's role, alongside several photos of event decorations, food, and entertainment.

The Solution

We worked together to build a complete, cohesive brand and a refreshed website that felt intentional, colorful, and easy to navigate.

  • Brand Development:
    Using their existing logo as a foundation, we created a full brand kit including a thoughtfully curated color palette and font suite. The new branding added warmth, depth, and grounded, giving Erickson Event Design a consistent visual identity that could be used across their website, social media, and print materials.

  • Website Redesign:
    We redesigned their website to better reflect the creativity of their work, incorporating color, movement, and clear visual hierarchy. The new layout was built to be user-friendly and easy to manage, while guiding visitors through their services and offerings with clarity.

  • Portfolio & Services Showcase:
    A major focus of the redesign was highlighting their portfolio and services in a way that felt immersive and inspiring. We restructured these sections to better tell the story of their events, allowing their work to take center stage and speak for itself.

The Results

Erickson Event Design now has a cohesive brand and a vibrant, polished website that truly represents their expertise and creativity. Their refreshed digital presence clearly communicates their services, highlights their portfolio, and provides a strong foundation for future growth.

This case study demonstrates how thoughtful branding and intentional web design can transform a business’s online presence and better reflect the experience they create for their clients.

Person working on a laptop at a marble table, browsing a website related to events or venues, with a notebook in hand.