The Challenge

Bre Forrest, a talented Kitsap-based baker, was only taking orders through social media and email, which made it difficult to scale her business and showcase her growing portfolio. She needed:

  • A beautiful, cohesive brand identity that reflected her creativity and refined baking style.

  • A soft, inviting website that felt polished and professional while highlighting her stunning work.

  • Online ordering capabilities to make booking standard and wedding orders seamless and easy.

Logo for cupcakes and fills by Bre with cursive white text on a dark background.
Logo for cupcakes and fillings by bre with gray background and white cursive and block lettering.
Logo with the text "Cupcakes + Fritters by Bre" on a light gray background in white cursive font
Logo that reads 'Cupcakes + Fillies by Bre' in elegant script on a light beige background.

The Solution

To help Cupcakes + Frills by Bre build a welcoming, professional digital presence, we designed a refined brand and website that highlights her artistry and makes it easy for clients to connect.

Brand Development

  • Designed a custom logo that captures the elegance and charm of Bre’s creations.

  • Built a soft, neutral color palette that complements her delicate, beautiful baked goods.

  • Created a consistent brand identity that feels warm, polished, and approachable.

Person holding a smartphone with a webpage displaying a woman with short dark hair smiling, and text that reads 'Hello, I'm Bre.'

Website Design & Functionality

  • Built a custom website that reflects Bre’s creativity and style, featuring:

    • A gallery to showcase her exquisite cupcakes, cakes, and baked creations.

    • A streamlined ordering system for both standard and wedding orders, making it easy for clients to book her services.

    • Simple, elegant layouts with soft colors and clean design to keep the focus on her work.

    • User-friendly navigation to create a seamless experience for visitors.

  • Optimized the site for easy exploration and booking, ensuring clients can quickly find what they need.

Laptop on wooden desk displaying a website for a bakery with the message ollow us on Instagram, a glass bowl with a fig, a partially eaten fig, a small beige vase with a dried flower, and another larger beige vase with a dry flower in it.

The Results

With a beautiful new website and a polished brand, Cupcakes + Frills by Bre now has a welcoming, elegant online presence. The soft color palette, clear navigation, and easy-to-use ordering system make it simple for clients to explore Bre’s portfolio and place orders, while the site reflects the creativity and care she puts into every dessert.

This case study highlights how intentional branding and website design can enhance a small business’s digital presence, making it easier for clients to connect and book with confidence.

A smartphone on a wooden table displaying a menu for cupcakes and fillings, with a coffee cup, a spoon, a plate of croissants, and a vase of colorful flowers nearby.